Brand, people, workplace and culture together determine your organization’s performance
A job and the way of working are changing through automation, Artificial Intelligence and Remote Working. This also changes the culture of a company. With these changes, it is important to develop and maintain the ideal culture and Employer Brand. Because the success of any organization depends on the right people, workplace and culture. BarrowTaylor helps to measure the existing culture and develop the ideal culture.
The culture of working from home
Human Resources and Employer Branding often are worlds apart. HR is doing its thing and so is Marcom, each acting separately. BarrowTaylor brings these together, as they should be. In order to be attractive to talent in the long term it is imperative that HR and Employer Branding are seamlessly connected. Practice what you preach, and vice versa. We ensure that what Employer Branding promises is actually in line with what happens in the workplace. Our approach connects all important branding aspects with the proper HR strategy, turning your employees into your ambassadors.
A strong Employer Brand
can’t live without a great culture.
“Take care of your employees and they will take care of your business. It’s as simple as that.”
What we do
We advise in the field of Employer Branding from a clear Human Resources perspective. Our Brand Culture Scan quickly provides insight into the profile of your organization. How do your employees feel? What do they think of the work atmosphere and how do they experience it? This scan allows us to map out the appeal of your company to both new and current employees.
“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”