A job and the way of working are changing through automation, artificial intelligence and remote working. This also changes the culture of a company. With these changes it is important to have and maintain a good culture in the company. Because the success of any organization depends on the right people, workplace and culture. BarrowTaylor helps to measure the existing culture with the Brand Culture Scan to develop the ideal employer brand and to bind and inspire the right people and stay with you.

The culture of working from home

Our vision

Human Resources and Employer Branding often are worlds apart. HR is doing its thing and so is Marcom, each acting separately. BarrowTaylor brings these together, as they should be. In order to be attractive to talent in the long term it is imperative that HR and Employer Branding are seamlessly connected. Practice what you preach, and vice versa. We ensure that what Employer Branding promises is actually in line with what happens in the workplace. Our approach connects all important branding aspects with the proper HR strategy, turning your employees into your ambassadors.

A strong Employer Brand
can’t live without a great culture.



On my first day it felt like
coming home

What we do

We advise in the field of Employer Branding from a clear Human Resources perspective. Our Brand Culture Scan quickly provides insight into the profile of your organization. How do your employees feel? What do they think of the work atmosphere and how do they experience it? This scan allows us to map out the appeal of your company to both new and current employees.



My background gives
new possibilities
and insights

Activities brand:

  • Vision and mission
  • Brand guide
  • Employer Branding
  • Recruitment campaigns
  • Recruitment marketing
  • Internal branding and communications
  • Social media campaigns
  • Culture research
  • Marketing communication
Activities HR:

  • Recruitment strategy
  • Culture improvement
  • Recruitment communication
  • Employee journey
  • HR strategy
  • Employee Culture Book
  • Privacy law
  • Work from home strategy
  • Organisation chart
  • Employee Value Proposition